Of Moose & Mountain provides you with unique graphic designs inspired by nature and New England. Our goal is to provide unique designs that inspire fond feelings and memories of times spent in New England or enjoying nature. Formed in 2011, Of Moose & Mountain is the evolution of previous design efforts of John J. Wills with a new focus primarily in these two areas.
The name fits on multiple levels. John is never more “at home” than when he’s in the mountains – whether its hiking, biking, paddling, snowshoeing, or skiing with his wife or friends. John also has a special affinity for wildlife in general and moose in particular. Of course, there’s also the obvious reference to the novel “Of Mice and Men” as well as the Robert Burns poem “To a Mouse” from which the line “the best-laid plans of mice and men often go awry” originally derived. As John’s wife will attest to, having grown up in Alaska, people’s plans can go awry when the immovable forces of moose and mountains are involved. Both moose and mountains should be respected as John tries to do with this collection of designs.
Designs featured here are inspired by nature, wildlife, and New England traditions and landmarks.
John is a life-long New Englander with deep roots in the region dating back several generations.
He applies his Yankee ingenuity to solving all sorts of design challenges. He describes his design style as “subtly bold” saying he wants his designs to stand out but not jump out.
John is passionate about nature and the environment, spending as much time as he can enjoying the outdoors and drawing on it for inspiration. Traditional New England themes such as covered bridges, lighthouses, autumn foliage, and native wildlife often appear in his designs.
When he’s not designing, he’s either working as a computer consultant or spending time with his wife hiking, biking, snowshoeing, skiing, or whatever current conditions allow. As often as they can, they get away to the mountains. Usually, that means Vermont’s Green Mountains, New Hampshire’s White Mountains, or Maine’s Acadia National Park.